Posts

Showing posts with the label business-advice

LinkedIn | David Asarnow | Life is Precious. Time is Short

Life is precious, and time is short. We never know what tomorrow holds, so why wait to make an impact? After losing my mother-in-law last week, this truth hits harder than ever. We’re here to change lives, to make a difference. Let’s not waste the time we have on this beautiful earth—start today, and make every moment count. David Asarnow

If you build it, will they come?

One of the biggest misconceptions about lead generation funnels is  “Build it and they will come” .  A lead generation funnel is not a field of dreams… (And this also applies to every other kind of  funnel) .  I am always shocked by how many business owners really struggle to make their funnels profitable. In most cases, they’ve encountered these challenges because they haven’t applied the same marketing principles to their funnel that they normally would apply to any other marketing strategy.  I see it all the time. They spend all their time, energy, and money adding all the extra bells and whistles to the funnel itself, and they forget about the basic needs that  must be met  in order to attract and reach the right target avatar.  Back in the day, I admit, I was guilty of this too! I used to think the more complicated it was, the more successful it would turn out to be. I literally tried to automate every component, and add every “frill” I could, and guess what?  It was only when we ...

What is TIME costing you?

I learned this invaluable skill when I was hired as the President and CEO of a new start up company.  We raised a couple million dollars and were off to the races. To say I was busy would be an under statement.  I remember having lunch one day with one of our our billionaire investors and he asked me how I spent my time. I shared my Franklin Covey planner.  I was perplexed when he laughed. I was thinking he’d be so impressed how organized I was  (or how organized I thought I was listing everything I had to do).  What I learned from him that day changed  everything.    I discovered he did NOT have a to-do list. He said if it was not important enough to make it into his calendar  it did not exist .    So, to this day  (19 years later)  I live by this mantra.   I schedule everything. And I mean  everything.  I’ll schedule 5 minute meetings if necessary.  Because if it’s not scheduled, it doesn't exist.  Just adopting this ONE habit has allowed me to:  Focus on what really matters and ...

Do You Create Results with 100% Certainty?

In the last edition of The Infinite Business Newsletter, I talked about the vital importance of innovation  (aka continual improvement ).  The commitment to always be striving for  new, better and different  allows your company to  stay relevant and service your clients   even  better.  I’m always shocked to discover most businesses fail to use  one of the most powerful tools  in their tool box when it comes to finding out EXACTLY how to service their clients better  (Maybe it’s obvious, therefore it’s often missed)... And if you aren’t doing this to some degree in your business, it’s never too late to start…    One of the quickest ways to innovate and take steps to improve your business is by  asking the most important person or people in your business . Who are the most important people in  any  business? Your clients.  Your clients are the BEST people to go to when you seek improvement suggestions, ideas for new products or services, or to discover future wants, needs, and desires. ...

Obstacles rooting your future?

Oftentimes, failure to attain our goals and realize our full potential is a direct result of our  limiting belief system .   We all have them. Our beliefs are deep seeded  (basically anchored)  in our subconscious mind.  For example, have you ever caught yourself making a statement like, “I’m not good at time management” or “I’m terrible with numbers so I won’t understand financials”?  These are examples of limiting beliefs that people  construct in their mind that they then think to be true.  They then become beliefs that falsely define you, and keep you from making good choices. They limit you from taking advantage of opportunities. They keep you “stuck” and unable to move forward.  They remain in your subconscious as “truths”, therefore your conscious mind believes them to be true and acts accordingly.  Ultimately, limiting beliefs keep us trapped in a negative state of mind and therefore become the root obstacles that deter us from living the life we truly desire. What causes our l...